Facebook Ads Tutorial - Shopify Dropshipping (Beginner Strategy)
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Collecting The Data
It's important to collect high quality data, to ensure the ideal customer ads perform their best.
Optimizing all data collection ads for purchase events will collect the type of data you are looking for.
Remember that the data collection campaigns are meant to collect data, not necissarily make money or be scaled out.
If you can make money or remain break even in your data collection campaigns, this is a great sign.
When breaking down the data, always go based on the data point that you have the most information for.
If you only have 5 purchases, but have a bunch of initiate checkouts. You should be breaking downing the data, based on initiate checkout.
For the first ideal customer campaign, don't narrow down by gender unless the product is very gender specific. Narrowing down by gender will drastically lower your reach, so it's best to leave it open till you collect more data.
Breaking Down The Data
You want to make sure you break your data down by the main data points age, gender, countries and interests.
As you collect more information you can break down by more data points like platform and device.
With each breakdown you want to ensure you aren't going too narrow, especially with the age group. Make sure you have a 15 to 20 year age gap in your age group selection.
It's best to leave the narrowing a bit larger from the start, as you go through more ideal customer campaigns and collect more data. You can begine narrowing down even more.
Campaign Structure
You want to have two ad sets in each ideal customer campaign.
Have these campaigns set up as CBO campaigns so that the pixel can optimize between the two ad sets.
Inside each ad set, you should have a minimum of 2 ad creatives. This will ensure if anything goes wrong, you will always have one still running.
Make sure you give your ideal customer campaigns a $25 to $50 budget. These are data driven campaigns, they need more money to optimize correctly.
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